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Performance Marketing Specialist

  • Cape Town / Johannesburg
  • Marketing
  • 2654

Description

About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.

Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.

Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest

The role in a nutshell:

We are looking for a Performance Marketing Specialist to join our marketing team and take ownership of executing paid advertising campaigns across a subset of our digital channels. Reporting to the Performance Marketing Manager, you will be responsible for implementing, monitoring, and optimizing campaigns that drive user acquisition, engagement, and conversions.

The ideal candidate is detail-oriented, analytical, and passionate about performance marketing. You will work closely with the performance marketing team, creative teams, and other stakeholders to ensure campaigns are aligned with business objectives and deliver measurable results.

Your mission will be:

Campaign Execution and Management

  • Plan, set up, and manage performance marketing campaigns across assigned channels such as Facebook, TikTok, Twitter, and mobile DSPs.

  • Monitor campaign performance and make real-time adjustments to optimize KPIs like CPA, CTR, ROAS, and LTV.

  • Collaborate with the creative team to test and iterate on ad creatives and messaging.

Optimization and Testing

  • Conduct A/B testing to identify the most effective audience segments, creatives, and bidding strategies.

  • Continuously analyze campaign data to uncover opportunities for optimization and scaling.

Performance Analysis and Reporting

  • Track, measure, and report on campaign performance, providing actionable insights and recommendations.

  • Use analytics tools to evaluate campaign effectiveness and refine strategies based on data.

Collaboration and Innovation

  • Work closely with the Performance Marketing Manager to align campaigns with broader marketing goals and strategies.

  • Stay updated on the latest trends and developments in performance marketing and bring new ideas to the team.

A little about you:

Experience and Skills

  • 1–3 years of experience in performance marketing or digital advertising.

  • Hands-on experience with platforms like Facebook Ads Manager, TikTok Ads, Twitter Ads, or mobile DSPs.

  • Strong analytical skills with experience using tools such as Google Analytics, Excel, or similar.

Optimization and Testing Expertise

  • Proven ability to execute and optimize campaigns to achieve KPIs.

  • Familiarity with A/B testing and data-driven decision-making.

Team Collaboration

  • Strong ability to work collaboratively in a team environment, communicating effectively with creative and analytical teams.

  • A proactive approach to problem-solving and a willingness to take ownership of campaigns.

Personal and Professional Interests

A keen interest in:

  • Decentralized cryptocurrencies, blockchain, and finance.

  • Financial inclusion and/or personal finance.

Additional Skills

  • Detail-oriented with excellent time management and organizational skills.

  • Adaptability to a fast-paced and performance-driven environment.

Life at Luno:

  • Remote but reachable work policy gives you the freedom to choose between working from home or the office.
  • Plus the option to buy and sell up to 5 days leave
  • Improve body and mind, with excellent private medical insurance
  • Access to Learnably and our additional learning platforms for your personal and professional development
  • 6 months primary care-giver leave
  • Paw-ternity leave for your furry friend
  • Annual Inspiration Day in addition to your annual leave which increases based on your length of service!
  • A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts
  • Free lunch and snacks
  • 0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Benefits at Luno

At Luno, we make sure you are supported with our range of benefits. Here’s just some of the benefits we offer:

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Health insurance

With our health insurance you can get support when you need it most, giving you peace of mind.

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Buy and sell your holiday

Work life balance is really important to us here at Luno, and we want to put the flexibility in your hands. That's why we give you the choice to buy and sell up to 5 annual leave days each year.

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Access to Learnerbly

Your growth is incredibly important to us, and to help you continue to develop your skills, we provide every Lunaut with a personal development budget to use on Learnerbly.

View all benefits

Any questions?

Our team is on hand to help you with any questions you may have during the interview process. However, here’s some of the most common questions we get:

A typical process will take approximately four weeks to complete from application to offer. Depending on the nature of the role, or the process required to fill it, the duration could be longer or shorter.

Luno works on a remote but reachable model. To learn more about this, please take a look at our page about remote but reachable.

To prepare for your interview, we suggest reviewing our Moontality values. At Luno we apply these principles daily. During your interview process, you will be assessed not only on your skill alignment for the role, but also your behavioural alignment to Luno’s Moontality.

Luno welcomes and considers applications from candidates who have a right to work within the country they are applying to. At the moment, Luno does however not sponsor visas. Any employment offer made by Luno is contingent upon you maintaining the right to work in the country. Please let us know if your immigration status changes after you have submitted your application.

Unfortunately this is not something we currently offer.

We do undertake pre-employment checks, these will vary from country to country.

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